# identity.md

## Organization Overview
- **Company Name:** Blip
- **Mission:** To help individuals quit smoking and vaping by providing effective, affordable, and FDA-approved nicotine replacement therapies (NRTs), including gum, lozenges, and flavored toothpicks, widely available to consumers.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Blip operates with a broad retail presence, making its FDA-approved NRT products available through its website, Amazon, CVS, Walmart, and Walgreens.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Blip is committed to supporting health and well-being through accessible, safe, and proven solutions for nicotine cessation.
- **Team/About/Leadership/People links:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Blip provides FDA-approved nicotine replacement therapies (NRTs) directly to consumers via its e-commerce platform and through strategic partnerships with major national retailers. The company focuses on offering products that are FSA/HSA eligible, safe, and clinically proven to enhance quit success.
- **Location(s) and Geographic Presence:** Blip's products are widely available across the United States through major retailers such as Amazon, CVS, Walmart, and Walgreens, in addition to its online presence at Blip.world.
- **Key Partnerships and Affiliations:** Blip maintains key retail partnerships with Amazon, CVS, Walmart, and Walgreens, and its products are FDA-approved.